Should I Buy an Apple Watch?
The Series 12 ($399) landed in September with much more accurate heart tracking, so Series 11 and SE 3 prices are now falling. If you want the newest health features the new model is worth it; everyone else can save on last year's.
Typical price
$249–$399
Average score
62/100
Worth it if…
- You exercise or track sleep seriously
- Your watch is 3+ generations old or you don't own one
Skip it if…
- You don't own an iPhone
- You'd only check the time and notifications
Money tip: The SE 3 covers nearly every health feature for $150 less — only pay Series money for the always-on brighter display and ECG extras.
Frequently asked questions
Is now a good time to buy Apple Watch?
Our current verdict is Wait with a score of 62/100. The Series 12 ($399) landed in September with much more accurate heart tracking, so Series 11 and SE 3 prices are now falling. If you want the newest health features the new model is worth it; everyone else can save on last year's.
How much does Apple Watch cost?
Expect to pay around $249–$399. The SE 3 covers nearly every health feature for $150 less — only pay Series money for the always-on brighter display and ECG extras.
Who should skip Apple Watch?
Skip it if: you don't own an iphone; you'd only check the time and notifications.
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